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1,240 reviews verified this week 4.6M reviews 210K businesses

Northwind Supply Co.

northwind.example

4.2 TrustScore · 3,914 reviews

Verified buyer

"Order arrived two days early and the replacement part was exactly right. Support actually picked up the phone."

1 disputed review — verification in progress, still visible

AI dispute resolution with a human in the loop

Verify before publish. Never suppress.

When a business disputes a review, it doesn't vanish. Both sides submit evidence, and a transparent AI arbiter weighs it against the facts, with a real person able to step in on escalation.

Flag or dispute

A shopper flags a review, or a business formally disputes one it believes is unfair.

Both sides add evidence

Receipts, order records, screenshots — reviewer and business each submit what they have.

AI arbiter issues a verdict

A transparent ruling — with its confidence and the model that produced it shown in the open.

Published or removed, with a reason

The outcome is stated plainly and recorded. No silent deletions, ever.

A business can challenge a review — but it can never just make it disappear.

For shoppers

Know who you're buying from.

Honest TrustScores, no pay-to-delete. Pending reviews are marked so you always see the full picture.

Honest TrustScores built from verified reviews, not the loudest voices.
No pay-to-delete. Businesses can't buy their way out of criticism.
Disputed reviews stay visible as "Verification in progress" — never hidden.

Read reviews

For businesses

Defend your reputation, fairly.

Claim your profile, reply to reviews, and challenge unfair ones through a transparent process — instead of begging for takedowns.

Claim your profile and keep your business details accurate.
Reply publicly to reviews and show customers you're listening.
Dispute unfair reviews with evidence and get a reasoned verdict.

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Built to be trusted, not gamed.

Transparency isn't a setting here — it's the whole point.

Every verdict shows its reason

Read the ruling, the evidence weighed, the confidence level, and the model that decided — on 100% of disputes.

Your identity stays private

Only your display name and country are ever shown. Everything else about you stays yours.

The score formula is published

How a TrustScore is calculated is documented in the open — not a black box you have to trust blindly.